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Thatch Kitchen — Branding
Branding

Thatch Kitchen

A full brand identity as warm and inviting as the food.

Client

Thatch Kitchen

Year

2025

Timeline

4 Weeks

Services

Brand IdentityLogo DesignPrint Collateral
Overview

Thatch Kitchen is a farm-to-table restaurant launching in a competitive local dining market. They needed a brand identity that communicated warmth, freshness, and quality before a single dish was served.

The Challenge

As a new business with no prior brand presence, they were invisible. Competitors had established visual identities, loyal followings, and years of SEO authority. Thatch Kitchen needed to immediately signal premium quality and community roots.

Our Solution

We created a full brand system rooted in organic, earthy tones — a hand-crafted-style logo, custom menu typography, branded packaging, and photography direction guidelines. Every touchpoint, from matchbooks to Instagram grids, told the same cohesive story.

Results

100%

Booked Opening Month

4.9★

Google Rating at Launch

3.8k

Instagram Followers in 30 Days

12

Press Features in Year One

Project Gallery
Thatch Kitchen project visual 1
Thatch Kitchen project visual 2
Thatch Kitchen project visual 3

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Let's build something that works just as hard as you do.

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