A full brand identity as warm and inviting as the food.
Client
Thatch Kitchen
Year
2025
Timeline
4 Weeks
Services
Thatch Kitchen is a farm-to-table restaurant launching in a competitive local dining market. They needed a brand identity that communicated warmth, freshness, and quality before a single dish was served.
As a new business with no prior brand presence, they were invisible. Competitors had established visual identities, loyal followings, and years of SEO authority. Thatch Kitchen needed to immediately signal premium quality and community roots.
We created a full brand system rooted in organic, earthy tones — a hand-crafted-style logo, custom menu typography, branded packaging, and photography direction guidelines. Every touchpoint, from matchbooks to Instagram grids, told the same cohesive story.
100%
Booked Opening Month
4.9★
Google Rating at Launch
3.8k
Instagram Followers in 30 Days
12
Press Features in Year One
Let's build something that works just as hard as you do.
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