A wellness brand that looks as good as it makes you feel.
Client
Petal Wellness Co.
Year
2025
Timeline
5 Weeks
Services
Petal Wellness Co. is a holistic health coaching practice offering nutrition, mindfulness, and movement programs. Their founder was growing her client base through word of mouth alone but wanted to scale online and attract premium clients.
Without a coherent brand, she was undercharging because nothing communicated the expertise and transformation she delivered. Her Instagram looked inconsistent, her PDF resources looked homemade, and potential clients couldn't tell what made her different from free YouTube content.
We built a complete brand identity — naming, logo suite, color system, and custom typography — rooted in the concept of slow, intentional growth. Deliverables included brand guidelines, social media templates, welcome packet design, and a digital product cover template system.
3x
Increase in Premium Package Sales
+$400
Average Client Investment Increase
2.1k
New Instagram Followers in 60 Days
100%
Online Booking Rate
Let's build something that works just as hard as you do.
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